What is SEO?

SEO is termed as “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand.

SEO is not about tricking the google but to partnering with the google. It’s about understanding what people are searching for online, the answers they are seeking, the words which they’re using, and the type of content they wish to know. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions that are offered.

Search engine basics:

Search engines are answer machines. Billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query.

Search engines do all of this by discovering all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking."

It’s important to remember that search engines make money from advertising. Their goal is to better solve searcher’s queries (within SERPs), to keep searchers coming back, and to keep them on the site longer.

Some SERP features on Google are organic and can be influenced by SEO. These include featured snippets (a promoted organic result that displays an answer inside a box) and related questions.



It's worth noting that there are many other search features that, even though they aren't paid advertising, can't typically be influenced by SEO. These features often have data acquired from proprietary data sources, such as Wikipedia, WebMD, and IMDb.

Understanding the Importance of SEO for Modern Businesses:

• Visibility and Rankings
• Web Traffic
• Authority
• Creating a Better Visitor Experience

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