• WHATSAPP TRENDS 2020







    So, you already know WhatsApp is that the hottest messaging app globally, but does one know what updates are coming in 2020?
    Before we dive in, let’s just clarify a few quick distinctions. There’s regular WhatsApp, which is what 38 million South Africans wear their phones. Then there’s WhatsApp Business, designed for little to medium-sized businesses to interact with their customer base.


    Regular WhatsApp

    WhatsApp has been making a flurry of changes and updates recently, some of which are already being rolled out. But you can’t try them until you know about them, so here are the top four coolest updates coming in 2020:

    1. This message will self-destruct

    There will be an option to select from a drop-down menu how long messages will last before they are deleted. This feature might not sound ground-breaking because, well... it isn’t! It’s a feature that we have seen already on other platforms like Snapchat and Telegram. But it's an enormous deal when WhatsApp makes an update like this because as we all know, WhatsApp is that the most generally used messaging app on earth.
    Initially, this feature will only be available for group chats, enabled by the group administrators. You’ll be able to set the Delete Message feature for a particular time period, much like how you can currently mute a group for a selected time interval. The intervals to choose from will be 1 hour, 1 day, 1 week, 1 month, and 1 year. This means that if the 1-hour option is chosen, the messages within the chat are going to be deleted after an hour.

    2. Fingerprint lock mode

    The Facebook-owned app is busy rolling out an update that allows you to lock your WhatsApp with your fingerprint, helping prevent prying eyes from invading your privacy.

    3. Dark mode

    Fans of the app are waiting with bated breath for the discharge of dark mode in 2020, which has been a trend across platforms in 2019. Consumers are hungry for dark mode versions of their favorite apps, since they're energy-saving and easier on your eyes in the dark, and also because many of us find night modes cooler aesthetically.

    4. Boomerangs

    iOS users can now take boomerang-style videos within WhatsApp, a bit like on Instagram. Expect the unfold of this fun feature across all operating systems in 2020. This suggests that the three Facebook-owned mega-apps – Facebook, WhatsApp, and Instagram – will start sharing features more customarily.

    WhatsApp Business

    1. Payments

    It’s youth for the platform introducing person-to-person payments, as they’ve only started testing WhatsApp Pay in India recently. This will be the important game-changer of 2020 that ought to fuel massive growth in WhatsApp as a platform for businesses. The plan is that if users add a payment method on one of the Facebook-owned platforms (including Messenger), it will sync with the other apps too, so they don’t need to re-submit their information.

    2. Product catalog

    This feature has already been unrolled in most regions for WhatsApp Business users, and in 2020 we expect to ascertain consumers become conversant in using these nifty catalogs. This allows small to medium-sized businesses to showcase their products on the app, whether or not they have an internet site or not.

    3. Multi-agents

    One of the drawbacks of the present WhatsApp Business platform is that it only allows an account to be used on one device at an equivalent time. In 2020 this kind of update and features will enable businesses to more easily operate across devices. This will give users the ability to use WhatsApp on their laptops even if their phone has no connection.

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