This year its indeed a great time to look ahead at where we’re going as well as the marketing trends and to analyse where we will reach by the end of 2020. A wide idea will show how we can expect marketing to evolve on a strategic level, and in this article, more descriptive notes will be analysed.

Technological advancement is one of the important cause for this marketing trend evolution. However, there’s also a some drawbacks against the increased digitization and automation of interactions between brands and consumers but issues can be resolved if handled with developing knowledge.

1. Customer Experience:

2020 will be the year of the customer. a changing concept of marketing trend is revolving around.and there is a shift of people's idea about marketing. It’s no longer bounded around selling and convincing people to buy from or work with your company. Instead, the priority has moved towards providing a satisfactory customer experiences that will grow an urge among people to come back even more.. Marketing will take care of itself if a proper business environment and great customer satisfaction is provided.The growth of online content has given consumers more power.Now people are much more consious about what they are buying and what they are investing upon..no more word of mouth works rather customer can do their own market research.

2. Employee Engagement :

 It should be ensured that friendly and efficient services is provided towards customer satisfaction.The answer lies within the efficiency of your employees. The previously mentioned research also found that 46% of consumers will abandon a brand if its employees are unable to meet up their queries, and negative attitude and behaviour of the employees is the number one factor that creates negative mindset among individuals from doing business with a company.

3. Personalisation : 

4. Strategic Marketing Transformation:

Reading and going through this article it will seem that it is a very simplified form to gain knowledge and ideas about recent marketing trends but it will be more helpful if people practice it on a daily basis keeping the mentioned points in mind.
The business of marketing is becoming complex gradually rather more increasingly. For companies to succeed in 2020, they’ll have to think out of the box what they’re doing and link everything back to the why of the business as a whole. Your marketing goals and objectives must hold a link with your overall business growth and perspectives.
Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures.

5.Focus on Customer Retention, Loyalty and Advocacy:

A huge part of providing a great customer experience is making sure that CX is ongoing and focused on keeping your existing customers, rather than just attracting new ones.
Recurring customers are more valuable than new customers. Studies have found that it costs five times as much to attract a new customer as it does to keep a old one, so it’s definitely worth putting in the effort to keep your customers happy.
Loyal customers also help to increase the reputation and awareness of your brand as they’ll talk about your company and products with their friends and family. Happy customers make great brand ambassadors and influencers.