Twitter has launched a replacement insights tool that determines the simplest day and time to publish tweets supported user engagement.
‘Timing is Everything’, a tool that took months to build provides users with more actionable data, specifically focusing on video tweets. It displays historical data showing the engagement of the audience on Twitter with a video.
The tool doesn’t show when a user’s followers are watching videos. It shows when all end users are generally watching any video.
After determining the foremost opportune times to publish content, tweets are often scheduled directly from the Insights page.
Tweets can be scheduled directly from the Insights page after it has determined the most opportune times to publish content.
Nevertheless, Twitter advises users to publish content throughout the day, regardless of what the data says.
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