• Social Media Marketing



    Social media marketing incorporates social media platforms and websites to promote products and services.,allowing organisations to communicate directly with the customers and vice-versa. social media platforms are used to connect with mass to build your brand, increase sales, and drive website traffic.

    The mostly used social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
    There are also a wide range of social media management tools that help businesses to get the most out of the social media platforms listed above.

    A Quick Overview of Social Media Marketing:

    Social media marketing is an interdisciplinary and cross functional concept that uses social media. It is first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.
    Nowadays, businesses use social media in a infinite of different ways.Social media covers organisation's decision on a strategic level for marketing and promotions. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).

    As a whole, these are often also known as "Social Media Management".



    Elements of Strategic Social Media Marketing:


    1.Creative
       :   Graphic designs,photography.writing,video.

    2.Editorials  : Marketing message,editorials,brand voice, SEO.

    3.Analyticals : Conversion tracking,reach engagement,Optimization.

    4.Operational : Platform management,posting management,audience engagement,Post timmng



    How Social Media Marketing Can Help to Meet Your Marketing Goals??

     Social media marketing can help with a number of goals, such as:
    • Increasing website traffic
    • Building conversions 
    • Raising brand awareness 
    • Creating a brand identity and positive brand association 
    • Improving communication and interaction with key audiences

    The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!


    To Know More Visit Website : https://onlinekreativeagency.blogspot.com/
    Email Us at business.soumiganguly@gmail.com and Call us at +91 8240369410
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