Marketing is the management process of identifying, anticipating and satisfying customer wants profitably. It is an act of connecting with customers and convincing them of buying a product or subscribing to a service. The aim of marketing is to make selling superfluous. The aim is to know the customer so well that the product or the service sells itself.

Digital marketing is also simple marketing but all the marketing tactics are carried out online. It uses electronic media towards the promotion of goods and services. Digital marketing is about generating sales and capturing lead through digital media.

Digital Marketing vs Traditional Marketing: What is Traditional?

Traditional marketing is nothing modish as it’s a form of marketing that we have been exposed to at one point or another. It is a convenient mode of marketing that helps to reach out to a semi-targeted audience with various offline advertising and promotional methods. It is the most common marketing method and it revolves only around four principles of Marketing. (4p's)

Types of advertising:

Traditional marketing is a type of marketing that cannot be ignored. Many of the common and most tried offline marketing tactics come under the following five major categories:

Print (magazines, newspapers, etc.)

Broadcast (TV, radio, etc.)

Direct Mail (catalogs, postcards, etc.)

Telephone (telemarketing, SMS marketing, etc.)

Outdoor (billboards, flyers, etc.)

Every successful business knows how integral it is to create a proper sales move. It is mainly focussed on brand building and image recognition. By pulling the four P’s of marketing, a business can actually lead its prospects and ultimate customer satisfaction.

Digital Marketing vs Traditional Marketing: Downside of Going Traditional:

1.Little Interaction:

 One of the biggest and the most obvious limitations of digital marketing is that there is little or no interaction between the customers and the medium used for marketing.

Traditional marketing is a one-way street where a business is able to transmit or provide information to its target audience about its product or service.

2. No Control Over Timing:

Traditional marketing is dependent on promotional methods that once executed cannot be updated. Whether it is a static text print ad in your local newspaper or a television commercial, you will have to place a new ad to replace the old one in case of any change.

3. Higher Costs:

The recurring costs in traditional marketing can prove to be a huge investment that may or may not give a good return. Your ad in the local newspaper will only be effective if it is seen by your target audience on the day it gets published. And what are your chances of that?

4.Limited Customization Options:

Do you want to target customers working in a certain industry and fall in a particular age group? Traditional marketing offers you little help when it comes to customizing your campaign and targeting specific customers.

Even though you can use traditional marketing techniques to market to certain segments, you cannot go after targeted customers.

5.Cannot Be Easily Updated:

Let’s face it, one of the strengths of digital marketing is the fact that it can easily be updated and adjusted. Unlike in traditional marketing wherein, it takes a lot of effort to tweak.

6.Poor Campaign Measurement:

When executing a traditional marketing strategy, it is essential to know how effective it is to ensure you’re not investing in the wrong direction. Unfortunately, results that you get from traditional marketing cannot be measured easily and efficiently.

Digital Marketing vs Traditional Marketing: What is Digital?

Digital marketing or online marketing is a broad term that includes all media marketing channels needed for promotion. Internet and electronic media are most important for carrying out this type of business. Any business (regardless of its size) can pull digital marketing to reach out to their target market, connect with prospects and convert more of them into customers/clients. Everything from search engine marketing to Facebook marketing is covered under digital marketing

Digital marketing is essential for businesses today. It’s become routine for consumers to conduct research and make purchases online.
You need to do what is most effective for your business.

This means…

• Choosing the medium that is cheaper.
• Picking a strategy that has better reach.
• Using a platform that gives you a discernible, almost direct, response.

All of these can be easily accomplished by digital marketing techniques. This is why I think digital is the way to accomplish it. But depending on what your business actually needs, another question worth exploring would also be: how can we use both digital and traditional marketing work together for your brand?

Let's analyze the difference between the two:

Advertisement: In the case of traditional media advertisement durations are very limited. Whereas in the case of Digital media sections the ads hold long durations.

Cost:  Traditional marketing is costly in nature since it holds promotional activities through banners, hoardings, print media and so on.But in case of digital marketing, it's very cost-effective as it is a no investment business.

Hidden cost:  Upgradation costs an extra charge for ads in traditional marketing but there are no up-gradation charges costs in case of digital marketing.

Customer analysis:  Traditional marketing will not educate your customer but in the case of digital marketing public or customers are educated.

ROI- Traditional marketing cant track r.o.i but in digital marketing r.o.i can be tracked easily.

Accessible-  For traditional marketing data analysis is not easy and one has to wait for the customer to come to the doorsteps.But for digital marketing data can be analyzed easily and customers himself will find out your brand, product, and services.

From the above analysis and study, we can conclude that traditional media or marketing holds proven techniques with a high success rate as well as long-standing initiatives that the public will understand.but on the other hand, digital marketing is the cost-efficient method of marketing with unprecedented audience reach and it also allows direct review or feedback from the customers. so, it is prominent that digital marketing will overlap traditional marketing soon.
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