Bad quality content, poor keyword optimization, low-quality backlinks…
You’ve heard of of these cliché SEO mistakes countless times. They are, of course, quite serious that ought to be heeded to. But then they are also very obvious.
In the hindsight, faraway from the spotlight, there are many “small” SEO mistakes that, at times, do exactly the maximum amount damage.
If you’re trying to realize a competitive edge on SERP and ace SEO, it’s essential that you simply – or your SEO company San Jose based you’re working with – pay equal attention to these small SEO mistakes.
What are they?
Here are 5 small blunders that are killing your SEO in this year:
1. Too Many Broken Links:
For a large website, it’s only common to have broken links. However, if the number of such broken links is too many, it negatively hurts SEO.
After all, why would search engines want to rank a domain that has so many broken links?
So, go ahead and check how many internal broken links your website has. There are many free, freemium and premium tools out there that can make the task a matter of a few minutes.
Once you've got an inventory of broken links, you'll either remove them entirely or replace them with live links.
If your broken links are indexed – or are backlinked by other websites – rather than removing them, you ought to use 301 redirect, which tells search engines that the page has been permanently moved.
301 redirect will assist you preserve link equity of the page in question.
2. Duplicate Content:
Admittedly, search engines do not penalize sites for duplicate content.
However, duplicate content does confuse them as to which is the original source of the content. In that confusion, the ranking of the page is hurt.
So, audit your site and find how much of your site has duplicate content
Following, you have two options:
Replace it with original content
Use canonical tag to fix the problem. This will help search engines know which URL is the original source of the content; they will rank this original URL.
3. Lack of Readability:
This is one of those underrated SEO mistakes that destroy two key metrics: bounce rate and session duration.
No matter how great your content is, people wouldn’t consume it if it’s not readable. A large a part of your traffic would go away without engaging with the page. This will send a nasty signal to the program . Your URLs will eventually get demoted.
You can go through the reactions from your visitors and audience on social media platforms.
Or, you can simply compare the readability of your site with that of your successful competitors’.
Next, as and how needed, fix your font family, font size, font-weight, letter spacing, line height, and other elements to make your content readable – on desktop also as the smartphone.
4. Lack of Outbound Links:
The idea of “leaking” link juice is old, outdated and must be put to rest.
So many webmasters avoid linking other websites fearing they would leak their link juice. Out of the same fear, they even fail at internal link building. Don’t be one of them!
An outbound link is an important search ranking factor now. When you link to other websites – and doFollow that link – it helps in better search engine optimization and a better understanding of the context of your page, as well as, in some ways, analyze your domain aptness to the outbound site.
So, have you ever been avoiding linking other websites – or are using noFollow directive – you’re hurting your SEO.
Start including outbound links throughout your content. Of course, confirm the sites you’re linking to are relevant, authoritative, and of excellent quality.
5. Too Many Bad Quality/Irrelevant Pages:
Bad quality pages, in itself, are bad. And they must be done away with. The search engines are now more vigilant than ever in measuring the site’s quality and relevancy.
But there’s another take here…
Each domain is assigned a crawl budget based on several factors. Crawl budget is nothing but the number of pages Google bots crawl and index within a timeframe on a domain.
Indeed, wasting too much of crawl budget isn’t a worry for many websites.
However, if you have a large website (usually with more than a thousand pages) and most of the pages are of poor quality, you will end up draining a significant portion of your crawl budget, which might leave parts of your site un-crawled and un-indexed.
Also, if you have too many redirects, canonical tags, and soft core pages, it also wastes your crawl budget.
So, foremost, confirm you aren’t wasting your crawl budget. Second, make sure the pages that are being crawled are worth crawling.
There are some ways how you'll block bad quality, irrelevant pages: robots.txt, noindex and more.
Conclusion
These are five small blunders that can do real damage to your SEO in this year.
You can hire the best digital marketing company in USA and have them fix these for you.
But if you’re a DIY-ninja, take effective measures right away.
Small mistakes like these combine to form an enormous difference. So, if you’re looking to outdo competitors and dominate SERP, focus on the little things just as much as you do about the big stuff.
1. Too Many Broken Links:
For a large website, it’s only common to have broken links. However, if the number of such broken links is too many, it negatively hurts SEO.
After all, why would search engines want to rank a domain that has so many broken links?
So, go ahead and check how many internal broken links your website has. There are many free, freemium and premium tools out there that can make the task a matter of a few minutes.
Once you've got an inventory of broken links, you'll either remove them entirely or replace them with live links.
If your broken links are indexed – or are backlinked by other websites – rather than removing them, you ought to use 301 redirect, which tells search engines that the page has been permanently moved.
301 redirect will assist you preserve link equity of the page in question.
2. Duplicate Content:
Admittedly, search engines do not penalize sites for duplicate content.
However, duplicate content does confuse them as to which is the original source of the content. In that confusion, the ranking of the page is hurt.
So, audit your site and find how much of your site has duplicate content
Following, you have two options:
Replace it with original content
Use canonical tag to fix the problem. This will help search engines know which URL is the original source of the content; they will rank this original URL.
3. Lack of Readability:
This is one of those underrated SEO mistakes that destroy two key metrics: bounce rate and session duration.
No matter how great your content is, people wouldn’t consume it if it’s not readable. A large a part of your traffic would go away without engaging with the page. This will send a nasty signal to the program . Your URLs will eventually get demoted.
You can go through the reactions from your visitors and audience on social media platforms.
Or, you can simply compare the readability of your site with that of your successful competitors’.
Next, as and how needed, fix your font family, font size, font-weight, letter spacing, line height, and other elements to make your content readable – on desktop also as the smartphone.
4. Lack of Outbound Links:
The idea of “leaking” link juice is old, outdated and must be put to rest.
So many webmasters avoid linking other websites fearing they would leak their link juice. Out of the same fear, they even fail at internal link building. Don’t be one of them!
An outbound link is an important search ranking factor now. When you link to other websites – and doFollow that link – it helps in better search engine optimization and a better understanding of the context of your page, as well as, in some ways, analyze your domain aptness to the outbound site.
So, have you ever been avoiding linking other websites – or are using noFollow directive – you’re hurting your SEO.
Start including outbound links throughout your content. Of course, confirm the sites you’re linking to are relevant, authoritative, and of excellent quality.
5. Too Many Bad Quality/Irrelevant Pages:
Bad quality pages, in itself, are bad. And they must be done away with. The search engines are now more vigilant than ever in measuring the site’s quality and relevancy.
But there’s another take here…
Each domain is assigned a crawl budget based on several factors. Crawl budget is nothing but the number of pages Google bots crawl and index within a timeframe on a domain.
Indeed, wasting too much of crawl budget isn’t a worry for many websites.
However, if you have a large website (usually with more than a thousand pages) and most of the pages are of poor quality, you will end up draining a significant portion of your crawl budget, which might leave parts of your site un-crawled and un-indexed.
Also, if you have too many redirects, canonical tags, and soft core pages, it also wastes your crawl budget.
So, foremost, confirm you aren’t wasting your crawl budget. Second, make sure the pages that are being crawled are worth crawling.
There are some ways how you'll block bad quality, irrelevant pages: robots.txt, noindex and more.
Conclusion
These are five small blunders that can do real damage to your SEO in this year.
You can hire the best digital marketing company in USA and have them fix these for you.
But if you’re a DIY-ninja, take effective measures right away.
Small mistakes like these combine to form an enormous difference. So, if you’re looking to outdo competitors and dominate SERP, focus on the little things just as much as you do about the big stuff.
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